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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Name :

ISBN-10 : 1781254362

ISBN-13 : 978-1781254363

Publisher : N/A

Language : English

Number Of Pages : Broché: 144

Pdf epub and Kindle - A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe...

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

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